Joined: 10 Jul 2005 Posts: 487 Location: Pennsylvania, USA
Posted: Sat Mar 21, 2009 10:17 pm Post subject: SciFi network to change name to SyFy
Apparently, since science fiction, or sci-fi for short, is considered a genre, it's hard to get it trademarked around the world.
“We’re going to have upwards of 50 Sci Fi Channels in various territories, and yet you cannot trademark ’Sci Fi’ anywhere in the world,” Howe said. “A new logo design would not solve that particular challenge. We needed a brand name that was own-able, portable and extendable.”
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